Tekudo case study
COMPANY
Tekudo
SERVICES
Branding
The Tekudo App empowers startups and established businesses to monitor key performance indicators (KPIs) across various sustainability categories, including environment, social impact, governance, and overall positive influence.
Target audiences
- Investors (Private Equity & Venture Capital): Head of ESG/Sustainability (younger, female, 25-39) & Fund Managers (male, 35-50)
- Startups & SMEs: Founders & Heads of Sustainability
Brand values
- Trustworthy: We ensure data security and transparency, putting users in control.
- Sustainable: We guide companies towards a positive environmental and social impact.
- Innovative: We push the boundaries of sustainability measurement and reporting.
Tekudo is a young, dynamic company with a user-centric approach. They are the go-to solution for building a data-driven sustainability strategy, offering both cutting-edge solutions and expert guidance.
Scope
This branding strategy will encompass
- Colors: A primary palette that reflects trust, innovation, and sustainability.
- Font: A clean, professional font family that is easily readable across various applications.
- Logo: A logo that is modern, memorable, and conveys the brand values.
- Social media templates: A user-friendly website showcasing the Tekudo platform, its features, and success stories.
- Website: A user-friendly website showcasing the Tekudo platform, its features, and success stories.
- Pitch deck: A visually compelling presentation tailored for investors.
- Other materials: Develop a brand style guide to ensure consistent branding across all materials, including presentations, reports, and marketing collateral.
